How to Use It
Hoodoo & Rootwork
- Opening time: light a stick just inside the door each morning and waft the smoke inward, from the street toward the till, never outward.
- Feeding the register: pass the first money taken each day through the smoke before putting it in the drawer.
- Online trade: smoke your business cards, laptop or phone before posting offers, saying the kind of client you want.
Folk Catholicism & Spiritism
- San Martín Caballero: Mexican merchants keep his image by the door with an aloe plant; burn the incense before him on Tuesdays or at opening and leave a small offering of coins.
- Blessing the premises: after a floor wash, carry a lit stick through the business while praying for honest and generous customers.
A Simple Working
- Wash the doorstep of your business with water and a spoonful of sugar.
- Light a green chime candle near the register.
- Light one stick of Call Clients incense from it.
- Walk the smoke from the front door inward to the counter three times.
- Say aloud the kind of customers you want and how many.
- Put three coins under the candle holder and leave them there.
Pairs Well With
- Green chime candle: for money and trade.
- San Martín Caballero candle: the saint of merchants.
- Money drawing oil: to dress the door handle and candle.
- Lodestone: to keep by the till for drawing.
What You Receive
Call Clients stick incense, a box of 6 hexagon packs with 20 sticks in each (120 sticks).
Origin & Lore
Call Clients (Llama Clientes) is a modern formula incense from the botánica and hoodoo tradition of business drawing. Shopkeepers and self-employed people have long burned incense at opening time, sprinkled floor washes and kept charms by the register to pull in trade, and this incense is made for that daily routine.
Walk into many Mexican shops and you will see an aloe plant tied with a red ribbon by the door and a picture of a saint on horseback. Calling in customers is serious work, and it has its own tools.
Saint Martin of Tours, a fourth-century Roman soldier, cut his cloak in half to share with a beggar, and that scene of him on horseback is the image Mexicans call San Martín Caballero. His charity became associated with abundance, and he is now one of the best-loved saints of shops and markets in Mexico, often shown with a sprig of aloe (sábila) and a horseshoe.
Did You Know?
The Japanese maneki-neko, the beckoning cat seen in shop windows worldwide, became popular in the late Edo period, and a raised left paw is said to call in customers.



